EA Sports, in collaboration with the Premier League, contacted the venue through 160 Over 90, their marketing agency, with a brief for e-gaming content creation.

INTRODUCTION 

A collaboration between EA Sports and the Premier League, seeking content creation for e-gaming. The esteemed marketing agency, 160 over 90, facilitated the partnership and contacted Ministry Venues – Borough to host the event. The client required multiple spaces to capture interviews and live content featuring the UK's most talented e-football players. Utilising the entire ground floor of Ministry Venues – Borough, including The White Space, The Lounge, The Bar, The Garden, The Cinema, The Studio, and the Meeting Room Suite, enabled the event to be spread seamlessly across various design aesthetics. The versatility and convenience of using different spaces under one roof proved to be a cost-effective and time-efficient solution for the client. Additionally, Ministry Venues' provision of superfast Wi-Fi, working in tandem with the client's dry hire arrangement, ensured smooth and lag-free e-gaming experiences.

THE COLLABORATION 

EA Sports and the Premier League joined forces to curate engaging content for e-gaming enthusiasts. They enlisted the expertise of 160 over 90, a renowned marketing agency, to facilitate the partnership and connect with suitable event venues.

THE VERSATILITY 

To meet the client's requirements for diverse content creation, Ministry Venues – Borough provided a plethora of spaces, including The White Space, The Lounge, The Bar, The Garden, The Cinema, The Studio, and the Meeting Room Suite. This strategic allocation of spaces under one roof allowed for seamless content capture in distinct environments, appealing to both the client and the e-football players.

COST EFFECTIVE 

By utilising the entire ground floor of Ministry Venues – Borough, the client effectively managed costs and content creation time. The diverse design aesthetics offered by each space added visual appeal to the e-gaming content, enhancing the overall event experience.

WI-FI 

Ministry Venues facilitated the event as a dry hire, allowing the client to curate the event according to their specific needs. To ensure an uninterrupted e-gaming experience, Ministry Venues collaborated with the client to provide dedicated bandwidth of 1GB on their superfast Wi-Fi network, mitigating any potential lag during video game play.

THE OUTCOME 

The collaboration between EA Sports, the Premier League, and 160 over 90 at Ministry Venues – Borough proved to be a resounding success. The comprehensive content creation and seamless execution in diverse spaces under one roof created a memorable experience for all involved.

CONCLUSION 

The EA Sports and Premier League partnership, facilitated by 160 over 90, exemplifies the power of collaboration and strategic venue selection in delivering outstanding content creation events. By utilising various spaces within Ministry Venues – Borough and offering dedicated Wi-Fi bandwidth, the event provided an immersive and lag-free e-gaming experience.