Dusk Furniture Showcase
Date
April 2024
Company
Dusk
Location
The Ministry
Category
Product Launch
Dusk collaborated with their PR agency, Hatch, to host a showcase event at The Ministry. The event aimed to impress PR representatives and buyers by transforming the space into a showcase of Dusk’s latest furniture offerings.
Hatch executed a meticulously planned event, utilising the entire venue to display samples of Dusk’s furniture collections. Preparation began a day in advance, ensuring a seamless presentation of their products and a visually appealing environment.
Throughout the event, guests enjoyed continuous service of canapés and beverages from an open bar, enhancing the atmosphere and encouraging networking among attendees. This hospitality was strategically integrated to provide a comfortable and engaging experience for all guests.
In addition to the main showcase, they utilised meeting room spaces for one-on-one meetings with buyers from prominent brands and stores. These personalised sessions facilitated meaningful discussions and strengthened business relationships, demonstrating Dusk’s proactive approach to engaging with industry influencers.
The venue was transformed into an inviting space that highlighted Dusk’s furniture collections against a backdrop that showcased their design and craftsmanship. The strategic layout facilitated easy navigation and encouraged guests to explore and interact with the showcased items.
