No7 Future Renew Serum
Date
April 2025
Company
No7 Beauty Company
Location
Ministry of Sound
Category
Product Launch
No7 Beauty Company celebrated the launch of their Future Renew Night Serum at the iconic Ministry of Sound, welcoming 170 guests for an evening that blended 90s club energy with self-care. The ‘Big Night In In’ event transformed the venue into an immersive, interactive space designed to highlight the new product and create shareable moments.
Guests arrived through the venue’s entrance tunnel, lit in the serum’s signature colours, and were stamped with a UV mark of the No7 logo on entry.
Inside The 103, the serum products were displayed on plinths alongside carefully placed brand activations, while a claw machine offered attendees the chance to win No7 goodies.
The bar, designed by Cater London, served bespoke cocktails and mocktails themed around sleep, hydration, and vitamins, including the Sleeptime Sling, Melatonin Martini, and Sleepy Sour, with custom ice blocks embossed with the No7 logo. Canapés were tailored to complement the event, creating a fully curated food and drink experience.
In The Box, the “Big Night In” theme came to life. A double bed with custom eye masks and slippers provided a central photo opportunity, framed by the venue’s iconic speaker stacks. Opposite, a playful pillow installation offered another immersive content moment.
Club-style posters outside the venue created the first impression of the launch and were echoed on The 103 booth, reinforcing the brand messaging. The lighting rig and screens glowed in synchronised colours throughout, and the venue’s photobooth and Raver Loo were seamlessly integrated into the experience.
The event successfully combined product storytelling, interactive installations, and bespoke catering to deliver a memorable and highly shareable launch for No7.
All image credits ©LaurenHowePhoto
