INTRODUCTION

We delve into the successful press launch event held in October 2018 at Ministry Venues - Borough for the highly anticipated Huawei Mate 20 phone. The event aimed to provide invited press members with an exclusive opportunity to explore and experience the phone's cutting-edge features in a controlled and secure environment, just two weeks before its official launch. With strategic partnerships and meticulous planning by Wonderland Events, Red Consultancy, and INCA Productions, the venue was transformed into multiple dynamic spaces to showcase both the phone's versatility and the venue's potential. Privacy was prioritised throughout the guest journey to ensure a seamless and engaging experience for all attendees.

EVENT SCOPE

The press launch event was an exclusive affair, restricted to invited press members only. Security measures were of utmost importance, given the proximity to the phone's official launch date. Stringent protocols were implemented to protect the product's confidentiality and prevent any unauthorised disclosures.

TRANSFORMING SPACES

Collaborating with Wonderland Events, Red Consultancy, and INCA Productions, Ministry Venues underwent a remarkable transformation. Multiple spaces within the venue were creatively re-imagined to demonstrate the phone's vibrant capabilities and the venue's adaptability.

THE JOURNEY

To ensure privacy and an immersive experience, the guest journey was thoughtfully curated. Invited journalists entered through the main venue entrance and were guided to The Meeting Room Suite, which was elegantly converted into a luxurious lounge. Here, the in-house catering team served a diverse array of hot catering options throughout the day, catering to the guests' needs.

THE STUDIO AND CINEMA

Continuing the immersive journey, the journalists were taken down to The Cinema where they were given a 40 minute presentation. In this state-of-the-art space, the Dolby Atmos system and 4K projector showcased the remarkable features of the Huawei Mate 20 phone, leaving the journalists captivated by the phone's capabilities. The Studio was repurposed to become an interview rooms. This space facilitated one-on-one interactions between journalists and key spokespersons, providing insightful and exclusive information about the phone's innovations and offerings.

ROTATING SESSIONS

The event followed a well-organised schedule, with hourly rotations of 20 journalists. As one group entered the lounge area, the previous group was ushered into the Cinema. Once the main presentation was completed and the selected journalists were interviewing, the remaining journalists were there ushered into The White Space to continue their journey. 

THE WHITE SPACE

The event culminated in the White Space, where journalists had the opportunity to fully engage with the Huawei Mate 20 phone. This open and interactive environment allowed attendees to experience the product's unique features firsthand, leading to greater understanding and appreciation of its potential.

A dark room was created to showcase the phones amazing night vision camera supported by a high contrast area which featured a local street artist floating in the sky on a cloud of balloons. The centre of the space was used to explore the product in much greater detail and interact with the new features and interface. The journalists then left the venue using the dedicated entrance which had security arches installed on to ensure that no phones were leaving the venue.  

CONCLUSION 

The press launch event for the Huawei Mate 20 phone held at Ministry Venues - Borough was a resounding success, thanks to the strategic planning and seamless execution by Wonderland Events, Red Consultancy, the in-house event team and INCA Productions. By creating a dynamic guest journey, ensuring privacy, and showcasing the phone's versatility in various settings, the event left a lasting impression on the invited press members.